Hicks123 wrote:As someone who traditionally works right by Target corporate, I will add my take.
- Someone stated "Target moved out". Only partially true. They moved out of the City Center building and those folks were redistributed to their larger corporate office downtown or the Brooklyn Park location. They still have massive presence downtown. That said, they haven't been downtown since like last March, and won't likely be downtown again until fall.
- Pandemic vs politics. Many have stated the "issues" are driven only by pandemic. I believe they are fully intermingled. COVID radically changed the "work from home" component, which is obviously why less folks are downtown. But I can state that as part of a team with large presence downtown, there is certainly a component of "safety" in decisions not to return downtown. Leadership for many companies have determined that folks are generally successful from home, so they have in many cases taken the "potential for safety issues" into account, and mandated further WFH.
For those that think crime isn't a component of these decisions, go stand in front of the Target store downtown for an hour. It is a very different experience than it was a couple years ago. This is not a "narrative", it is just my observation. I have worked in the heart of downtown for past 20+ years. It is NOT currently the same place it was pre-COVID or George Floyd.
- Future of downtown: This is a tough one. I can say that it will be very different, as many businesses/offices will not be returning post pandemic. This idea of "needing to meet live" has changed, and many will continue to operate in the "Zoom" world permanently post-pandemic. Also, many of the staple small restaurants and such closed up shop permanently a long time ago. I don't see these things coming back, as they just won't have the same population to serve. It's a strange dynamic, as there seems to be boom in housing downtown area, but businesses and restaurants are declining. Not sure what to think.
1. https://apnews.com/article/coronavirus-pandemic-minneapolis-9266c6f8a7d18c5ec4beafb23439ecea
I have many friends who work for Target, including at the City Center building. I was surprised when multiple people said confidently that they won't be returning to any office... at any point.
2. I don't think anybody is foolish enough to think that downtown Mpls is a beautiful mecca of peaceful harmony. It never really was. It had its pluses... and its obvious warts. Several thousand fewer white collar professionals in the area, however, are going to skew the percentage of people left behind. And that's probably behind what you're seeing in front of the Target store. Not only are there fewer lawyers and buyers and IT specialists to go there... the ones still working downtown are probably less likely to go there and stand out from the crowd out front.
3. The importance of epicenters of work + commerce has a dicey future indeed. As noted, there is a housing boom in downtown... the North Loop... and soon slightly further west of 94. Maybe we'll see more of a sprawling downtown area. I dunno.
But my one prediction is that remote working will become the norm -- until it's not. Obviously, a lot of companies are finding productivity hasn't waned much in the past 12+ months. But is it sustainable? After our everyday lives return to normalcy? After we become more complacent working from home? After years of less and less collaboration with peers? I work in an industry where I joke about companies needing us... and then deciding they can do it themselves when a new regime takes over. And then reversing course again when another regime takes over. Rinse. Repeat. It's like clockwork.
I think the work-from-home cycle will run its course. Not entirely. I think the cat is out of the bag on that one. But in-person work will return in some way for many. What will it look like? I dunno. Nor do I know what "downtown" will look like for those who ultimately return to work there.