AbeVigodaLive wrote:"Small" market might be a bit of a misnomer. It's about more than size. I think it comes down to desired markets and non-desired markets.
And Minnesota has a few marks going against it, even beyond the mid-size market.
Perceptions matter... especially to young and very wealthy basketball players. Minnesota is a hockey (e.g., pretty white) state. It's cold... very cold. It's in flyover country. It offers no tax benefits. No history. No splashiness at all. Things like a solid corporate base, or education, or theaters, or quality of living for a middle income family of 4 that puts Minnesota high up on the list of good places to live... mean nothing to a 23 - 28 year old from the deep south or California or inner city borough.
Meanwhile, even though a place like Dallas or Brooklyn hasn't been a top-notch destination... both offer distinct advantages over Minnesota.
Brooklyn is in New York. It has things that the Timberwolves can never offer... which make it more desirable... when both teams are bad or both teams are good.
Dallas is larger. More diverse. Warmer. And doesn't have state income taxes. Again, it's infinitely more desirable (all things being equal) than Minnesota.
My point is that whether it's called a small or mid-size market is largely irrelevant. Minnesota is definitely on the list of least desirable NBA markets... and that puts the Timberwolves at a disadvantage vs. almost all of the other NBA teams.
I agree, Abe. Desirability is the measure. It's about perception. I don't think size is irrelevant; it's simply one factor among others that you've identified. You listed the factors that make Minnesota a less attractive market for young NBA players. I agree on all of them. But I'd say we're still a more attractive destination than Salt Lake City, Memphis and Indianapolis, and at least as attractive as Milwaukee and Oklahoma City. And ultimately, the factors you listed can be significantly offset or mitigated by other team-specific factors like the quality of the arena and practice facilities, franchise culture, attendance and, above all else, winning. The collective bargaining agreement, including the salary cap, revenue sharing and the rookie contract structure give franchises in less desirable markets a reasonable chance to succeed. But it's definitely harder to succeed in markets like Minnesota, Memphis, Indianapolis and Milwaukee than it is in markets like Miami, Los Angeles and New York.