The myth of market size

[BizarroJerry [enjin:6592520]]

Dont' forget the NBA's love of celebrity culture. ABC loves showing LA/NY/Miami games because of the opportunities to show A-listers sitting courtside. Why did ABC show us Laker games this year? Because they were good? Wouldn't you rather watch a hard fought Pacers-Spurs game? Me too, but the casual and international fans don't.

So while I think superstar marketing trumps all of this no matter where they play, the appeal for a lot of players is to sit next to Beyoncé or Kim Kardashian.

[longstrangetrip [enjin:6600564]]

If AD and Mauer played in New York or LA their endorsements would be much greater. Imagine when Mauer was worth a shit and the Yankees were interested. You dont think his earning power was greater there?

I don't know, Porkchop, but I don't think so. Love and Durant seem to have all the commercial work they can handle even though they don't play on the coasts. But tell me your favorite Carmelo Anthony or Paul Pierce commercial.

[Phenom]

Market size has nothing to do with endoresement dollars. This was discussed at length on the ESPN board a couple years back. There was an article that listed the highest grossing athletes by endorsement and it showed the most money across sports were in the medium sized or smaller markets.